Karl Lagerfeld was the best creative business man that has ever existed within the fashion world. In 1957 he was creative director of Jean Patou. In the 1960's he was creative director at Chloé and Fendi. In 1983 he became creative artistic director at Chanel. In 1984 he started his own Brand, Karl Lagerfeld. He died with a collection of over 300,000 books and 300 Ipods. "I’m very much down to earth, just not this earth.”